Excel Esports and Giants Gaming Merge Into GIANTX

14 Dec 2023
tit-krajnik
Tit Krajnik 14 Dec 2023
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  • British esports organisation Excel Esports merged with a Spanish organisation Giants Gaming
  • The two organisations announced the merger on Thursday, December 14, 2023
  • The merger sees the creation of a new entity, GIANTX
GIANTX
GIANTX (credit: via https://giantx.gg/)
On Thursday, December 14, Excel Esports and Giants Gaming announced a merger between the two esports organisations. The new partnership sees the creation of a new entity, GIANTX and the rebranding of Giants’ and EXCEL’s esports teams.


Excel Esports is mostly known for its League of Legends EMEA Championship (LEC) team, whereas Giants Gaming have made a name for themselves in the Valorant esports scene as a partnered team in Valorant Champions Tour (VCT) EMEA League. However, both organisations also have a presence in other esports titles, including EA Sports FC and in the fighting games scene.


While Excel and Giants have achieved plenty with their own projects, the organisations decided to merge into one, creating a new brand which will work towards expanding to more games. However, in the announcement, it wasn’t specified which titles the new project will expand to.

The newly-formed GIANTX will be led by Jose Diaz and Tim Reichert as co-CEOs. Joining the two are Chief Commercial Officer and former EXCEL ESPORTS Commercial Director Mark Carter, Chief Strategy Officer and Giants Gaming Co-Owner Virginia Calvo, and Vice President of Marketing and Brand Oskar Sisi.


"This merger underpins a core strategy to develop GIANTX’s heritage markets in the UK and Spain, whilst also supporting wider European and Global growth. GIANTX will continue to compete on Global stages in the world's biggest competitive titles, together with growing an unrivalled global fan base and associated commercial propositions."


While the two organisations merged into one, they both intend to keep all of their employees. Moreover, both will remain in the two regional headquarters – Malaga and London – whereas their esports centre will be set up in Berlin, Germany.

As a new entity formed from a merger between an English and Spanish organisation, GIANTX will focus on creating bilingual content for Spanish and English audiences.