Liiv SANDBOX Rebrand To FearX

15 Dec 2023
Tit Krajnik 15 Dec 2023
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  • Korean esports organisation Liiv SANDBOX rebranded to FearX
  • The news got announced on Friday, December 15, 2023
  • It marks the second rebrand of the Korean organisation
On Friday, December 15, South Korean esports organisation Liiv SANDBOX announced it has rebranded to FearX. It marks the second rebrand for the Korean organisation since it was renamed from SANDBOX Gaming to Liiv SANDBOX in 2015.

As confirmed on Friday, Liiv SANDBOX will, from now on, bear the name FearX. That includes all three of the organisation’s esports divisions in KartRider: Drift, League of Legends, and Rainbow Six Siege. While FearX fields three esports teams, the organisation is mostly known for its League of Legends Champions Korea (LCK) roster.

Even though SANDBOX have never won the LCK title, the team enjoyed some success since its debut in the Korean top flight. In 2019, SANDBOX Gaming placed third in the LCK 2019 Regional Finals and made the finals of KeSPA Cup 2019.

As Liiv SANDBOX, the team claimed a bronze medal from the LCK 2022 Summer Playoffs and ended the season with a third-place finish in the LCK 2022 Regional Finals. Unfortunately, the team didn’t win much in the 2023 season, ending the LCK 2023 Spring with a sixth-place finish in the playoffs and a seventh-place finish in the LCK 2023 Summer regular season.

Ahead of the LCK 2024 season, Liiv SANDBOX completely rebuilt its LoL roster and added four new players. Now, the organisation also announced it has rebranded to FearX.

Along with the rebranding announcement, FearX also unveiled Lee "JeongHoon" Jeong-hoon, renamed to Execute. The support is one of FearX’s latest signings, having joined the team in late November as a part of the major roster overhaul.

By joining FearX, Execute is set to debut in the LCK after spending the last year competing with Astralis in the League of Legends EMEA Championship (LEC).

Execute was previously involved in the Korean LoL scene as a support for GC Busan Ascension, Element Mystic, and Fredit BRION Challengers.

As of now, FearX are the only Korean LoL team to enter the LCK 2024 season with a new name and likely the only one to rebrand before the season kicks off in January 2024.